As you embark on your shopping journey, we've identified three distinct categories of companies to help guide your choices. To keep things neutral and avoid singling out specific brands, we've highlighted unique characteristics that apply to about 95% of these companies. The first category is the "Click Bait" company, followed by the "Rubber Mat Company," and finally, the "100% Conductive Organic Company." We'll provide more details on each of these categories below.